Chattanooga Chamber of Commerce
Oct ‘18- Oct ‘19
Event Design, Illustrations
Interning at the Chattanooga Chamber of Commerce gave me the chance to design programs, ads, magazine covers, and event and marketing collateral for digital and print. Managing and maintaining files was crucial. My role was to generate new ideas while reinforcing brand guidelines internally and externally.
Spirit of Innovation
The Spirit of Innovation Award applauds local innovation that drives economic growth, positive impact, and a resilient economy. This event has been around for 20 years. The Chattanooga Chamber of Commerce thought it was time to freshen the look.
The logo was the words 'Spirit of Innovation' (SOI), with a light bulb used as the first 'O' in 'Innovation'.
I updated the color.
The previous color scheme was a softer, pastel palette, but we needed a bolder contrast of color. I incorporated yellow into the design but used it sparingly to avoid overpowering the blue and purple tones.
Let’s make the clouds more organic. Now it looks like the sea… but in space?!
This idea developed as I was designing. Innovation takes you places you might not think possible. The organic clouds also looked like waves. I could use this to portray two atmospheres in the program and reflect the concept of exploration.
Trend Magazine Covers
I designed Trend magazine's monthly covers for one year starting in October 2018. If we didn't have any photos to use, I would create an illustration or vector image that matched the article.
